You Will Learn How To:

  • Define Your Brand

    Get clear on who you are, what you stand for, and how your brand should sound and feel online. Sound like YOU every time you post without second guessing if it'll attract the right audience.

  • Understand Your Audience

    Learn who you’re speaking to and start talking their language. This is where your social shifts from chasing leads to attracting them.

  • Show Up with Intention

    Your brand should be bringing you opportunities, not stressing you out. Stop wasting time on how you think you should look and sound. Learn how to authentically show up to drive real results.

Course curriculum

    1. Introduction to Online Branding

    1. Mission Statement Fundamentals

    2. Mission Statement Worksheet

    3. Your Core Values Worksheet

    1. Craft Your Tone Across Platforms

    2. Define Your Brand Voice Worksheet

    1. Identify Your Audience

    2. Find Your People Speak Their Language Worksheet

    1. Pick Your Platforms

    1. Polish Your Social Profiles

    2. Create and Instagram Bio that Converts

About this course

  • $250.00
  • 12 lessons
  • 0.5 hours of video content

Bonus Worksheets Included ($100 Value)

This isn’t more work for you. It’s guided direction designed to help you stop overthinking, get clear on your brand, and finally move forward with confidence.

  • Ingredients of a Mission Statement

    Build a mission statement that actually means something. This worksheet walks you through your purpose, positioning, and long-term vision so you can clearly communicate what you do and why it matters.

  • Define Your Brand Voice & Audience

    Guided worksheets to help you define your brand voice and audience, so you can show up consistently and create content that connects with the people you actually want to reach.

  • Create and Instagram Bio that Converts

    A plug-and-play guide to help you create an Instagram bio that actually converts complete with thought starters and real examples you can borrow and make your own.

Instructor(s)

Sydney Stahl

Owner

Working with brands on a local or global scale, I bring a unique blend of creativity, analytics, and real-world know-how to every project. I launched my career at a pivotal time just as social media was shifting from a novelty to becoming a core business driver. My career path hasn’t followed a straight line. A degree in marine biology led to a turn on the Miss USA stage to marketing roles in real estate, interior design, hospitality, and luxury goods. My diverse experience now fuels my approach: blending analytics, strategy and creativity to help brands craft content that resonates and performs. Today, my mission is simple; help individuals and brands cut through the noise, connect with intention, and make social media work smarter for them.

Stop reinventing yourself every time you open a social media app.

Build a brand foundation that gives you clarity, attracts the right people, and makes everything you do moving forward easier, faster, and more effective.

Enroll today

What People are Saying About 30&MADISON

“ If you’re looking for guidance and want to feel confident in your social media strategy, Sydney is the one to work with. She demystified social media for me. ”

Christine McKelvey

“I highly recommend 30&Madison for anyone looking to build a strong, cohesive digital presence.”

Jennifer Taylor

“Since entrusting 30&Madison with our marketing, we have seen a dramatic increase in both booking revenue and owner/client interest.”

Lumina Property Group